Falling tones

I've just seen an advertisement in Starbucks for their signature hot chocolates, and the caption reads

"Make fall seem a little more like autumn".

(I might not have got the wording exactly right, but near enough.)

Help me, o American readers, understand this. Does the word autumn have connotations for you that fall doesn't? Does autumn conjure up pictures of toasty fireplaces and cosy sofas, crumpets and melted butter, golden sunshine through orange leaves, ripe berries and dark chestnuts, frosty mornings dissolving into mellow afternoons (how am I doing here?) that fall doesn't?

Or do you think the British are a nation who sit around drinking luxury chocolate beverages all day long?