Book give-away: "News to Me"

(Sorry, the click to look inside doesn't work here.)

If you would like a free copy of News to Me, please leave a comment. I will randomly select one on Saturday evening (using a computerized random selector, ooh get me). This offer is open world-wide. I’m happy to pay international postage. I’m nice like that.




Questions and Answers with Laurie Hertzel, author of News to Me: Adventures of an Accidental Journalist (and if you're interested in blog-to-book publishing, you'll be interested in her opinions).

How did you find a publisher, or were you approached?

Like everything else in my life, the book was an accident. I had been doing manuscript critiques for the University of Minnesota Press for about 10 years, so I knew one of the editors. I had a manuscript I wanted to show him—the half-completed memoir written by Ernie, an American Finn who grew up in Soviet Russia.

Ernie had died before he was able to finish his book, but his widow was trying to get the fragment published. At the last minute, I printed out my blog postings about my years as a journalist and brought them along when I met with the editor. And in the end, they turned Ernie’s book down, but took mine.

I had not really planned on writing a book at all.

At Cyber Mummy this summer (UK conference for Mummy Bloggers), I went to a seminar on "blog to book" publishing. The publisher spoke about how these days, what they're interested in (as well as the content) is the coverage the author has, ie facebook followers, twitter followers, blog followers. He spoke in terms of thousands, not hundreds. Did your publisher expect you to have these kinds of networks before taking you on as a project?

They asked me none of those questions. Now that we’re in the marketing end of things, Facebook and Twitter are proving quite useful. But they never factored into whether or not my book would get published. My blog certainly doesn’t have followers in the thousands. I get about 100-150 hits a day. Two hundred very rarely.

The publisher also talked about how these days, many writers are opting to cut the publisher out, keep the 15%, and self-promote on Amazon. Did you ever consider doing that?

Never. Never. From where I sit, in my day job as books editor for a major metropolitan newspaper, I would never recommend self-publishing. Sure, it sounds good—you get to control everything, you get to keep all the proceeds. But in reality, you will almost certainly lose money and very few people will ever see your book.

A good, reputable publisher—such as mine—does a lot of things. They edit the book. They copy-edit it. They design it, beautifully. They commission a stunning cover. And then they have an excellent marketing department that does things like plan launch parties (I’m getting two!) and book events in libraries and at book clubs and book stores.

Also, they have book distributors that get books into all the bookstores—small independents, as well as Barnes & Noble and Borders and the other biggies—and to the trade shows. You can’t get self-published books into those stores, and you certainly can’t get your book to the very important trade shows.

My publisher is investing a *lot* of time, energy and money in my book, and I do not begrudge them at all making a profit from it. I hope they do!

I have interviewed people who self-publish, and it can cost as much as $10,000 or even more to make a book. And then the author is left to market the book entirely on his or her own. Good luck with that. Most newspapers will not review self-published books—partly because there are no standards and no quality control (anyone with money can publish anything), and partly because the books are not readily available, except online.

People who have written books talk about the arduous process of getting it to publication. They often look back and say that writing it was the easy bit. Is it really as bad as people make out? Re-writing sections, checking the proofs, endless promotional activities... It sounds such a turn-off.

I would not say that the writing of it is easy. But it’s true that the writing and the marketing are very different things. My editor did not ask for much rewrite at all—he noted that my sentences were pretty short, and my paragraphs were terse, and he urged me to write more fully, which is something I wasn’t used to. In newspapers we try to truncate and cram; I had to get used to a more leisurely pace. Even now, reading it in its final version, I can see where I should have drawn things out a bit more.

Checking the proofs was nerve-racking because by then I had read the book so many times I could barely stand to look at it again, and yet it was my responsibility to make sure that corrections had been made where needed and that all the rest of it was perfect.

The promotional activities are just beginning. I’ve been urged to mention the book on my blog, start a web page, start a facebook page, and get more involved in Twitter. I’ve done all those things, and I try very hard to walk a line—I can’t be overly self-effacing, but I also don’t want to promote myself so much that I get obnoxious and seem vain. It’s tricky.

Next up, beginning now, are radio and TV appearances, and a lot of book talks and signings. I am a shy person, and this will be *very* hard for me. I’ll let you know how it goes.

As a journalist, do you feel positive about the future of newspapers? In the UK, The Times online, which used to be open to all, has now started charging a subscription of a pound. I've heard it said that news is free, but you have to pay for good comment. Is that true these days?

I wish that newspapers, all newspapers, had started charging from the very beginning—we’d be in a lot stronger situation than we are now. Yes, the news is free. But the reported, edited, written, thought-about stories and photographs about the news should not be free. Journalists don’t work for free. The stuff that people read free online every day was quite expensive to uncover and produce. I do feel positive about the future of newspapers—I have to. I believe newspapers are necessary to a democracy. I believe that people will continue to subscribe to newspapers because they need to understand what’s going on in the world, and they need a measured, objective voice to tell them.

You've been a journalist; you're a blogger; you've now published a memoir. Have a wild guess about the future of your own writing career.

Oh dear. Will I write another book? I might. I enjoyed writing this one. But right now my plan is to concentrate on giving this book a good start in the world, and then getting back to my day job and trying to get caught up!

Thank you, Laurie!

You can read Laurie Hertzel's blog at Three Dog Blog.
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